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Juan Alvarez
Branding • Art Direction • Strategy

Mindful You

Full project design for an African American focused app-based meditation study. The project included logo, brand guidelines, UX/UI, recruitment materials (posters, emails, social media) and email reminders for the particicipants.

Client: Trifoia
Role: Concept, art direction, UX/UI, and copy.

UX/UI

Recruitment poster used in campuses and organizations to recruit participants for the study.

This design was used to recruit participants for the study as a flyer and on social media.

Participants were sent daily email reminders about the importance of continuing their meditations.